Key Facts About the British Sandwich Market - May 2006

TNS, a leading market information group, has compiled the following figures:

The British sandwich market bought ‘on the go’ is currently worth £2.8 billion
In the last year 1.69 billion sandwiches were sold ‘on the go’, at an average price of £1.66
Over 62% of the population buy a sandwich at least once a year
Over 19.7% of sandwiches are bought in work (work canteens and staff shops etc)
People in Yorkshire spend the most on sandwiches – an average of over £114 a year
People in the South West spend the least – an average of £55 a year. This means they spend under half that of their northern counterparts
The most expensive place to buy a sandwich is London - £1.83 versus a national average of £1.66
Wraps account for 4% of total sandwich sales, baguettes for 10%
One third of the market in value is accounted for by 25-34 year olds
Over 30% of all sandwiches sold have chicken as a filling
70% of all sandwiches are eaten at home, totalling 6.2 billion occasions (down 3% on 2004)
An average of 4.2 sandwiches are eaten at home, per person, every week in Britain
55% of sandwiches eaten at home are consumed at lunchtime. A further 13% are eaten at Tea, 11% at the Evening Meal and & 7% as part of a snack. Surprisingly 14% are eaten at Breakfast.
With a further 2.67 billion sandwiches made for lunch boxes, this means UK consumers are currently consuming nearly 11 billion sandwiches per year.

TNS Impulse Food on the Go and Worldpanel Usage information - These findings are based on TNS Worldpanel Impulse Food on the Go for the 52 weeks to 26th March 2006 and TNS Worldpanel Usage data for the 12 months to November 2005. TNS Worldpanel Impulse Food on the Go monitors the out of home impulse purchasing of crisps, snacks, sandwiches and soft drinks across 5,000 demographically representative British individuals. TNS Worldpanel Usage monitors the grocery consumption habits of 11,000 demographically representative British individuals biannually. All data is based on the purchase and consumption trends of these consumers, TNS will only support data which is published in the context we have presented it and our own interpretation of these findings. We cannot be held responsible for any other interpretation of these findings.