Labelling Clarity Our Aim

By Jim Winship, British Sandwich Association Director

The British Sandwich Association is absolutely committed to the clear labelling of foods and to ensuring that consumers have the means to make a reasoned choice when they buy sandwiches.

On pre-prepared sandwich packs, where ingredients have to be listed on the label, the Association actively encourages its members to:

Clearly state in the title of the sandwich, or sub-description, the main constituent ingredients so that consumers can understand what they are purchasing;
To include a detailed ingredient label on the pack so that consumers can identify what the sandwich contains;
To declare within the ingredient label if meat is reformed, processed or otherwise treated as well as the water content of the raw meat ingredient if it is more than 5%;
Clearly state if the sandwich contains any allergens, such as nuts;
Clearly state the salt content of the sandwich;
Clearly state if the ingredients contain hydrogenated fats.

In sandwich bars, foodservice outlets and other catering outlets where sandwiches are made on the premises but are pre-packed, operators are encouraged to provide a clear description of the product either on a label or shelf talker and to highlight if products contain allergens or other ingredients which may cause harm to certain people.

It is also good practice for these outlets – and those where products are made to order – to have a printed menu detailing ingredients used in sandwiches (and other foods) on sale. This should be clearly displayed on the premises for the benefit of those customers who may require such information, such as those with allergies or concerned about health. Staff should also be sufficiently briefed to be able to respond to consumer requests for information about ingredients and to be aware of allergen risks and issues such as salt and fat.